Quick Brief 1: Nostalgia: Reimagine an Ad Campaign from the 70s
For this brief, I was asked to reimagine an ad from the 1970s, the ad that I found was from 1968 for Aeroplane Jelly that itself references the jingle from the 1930s.
While the old ad was animated, I imagine this one being live action, making use of improved CGI for the aliens. The main goal of the new ad is to keep the same humour as the original. Also, the product was changed from the old original jelly to the new Sourz, as the Sourz packaging makes more sense with the alien theme of the ad.
Quick Brief 2: Award School
This brief was for an SPF 50+ Sunscreen called Standard Procedure.
I wanted to bring a bit of humour to the ad, so I compared the person getting burned to food commonly cooked on a BBQ in Australia, where it is common to get burnt.
Quick Brief 3: Goodbrief
For this, I used a site called Goodbrief to generate a brief to work from. This took a few tries before one that was both interesting and made sense was found.
The challenging aspect of this brief was creating an image that effectively combined the concepts of the brand name and geography. After some iterations, I went with the idea of a crystal ball, with the world being shown as a reference to new, interesting, and unique places that could be discovered.