Quick Brief 1: Road Safety
The goal of this brief was to create a billboard that would help reduce the number of accidents and fatalities by showing drivers that it's not intelligent to speed.
With this ad, I wanted to focus more on the empathic side of the problem. Everyone wants to get home safely, and we often feel that going just a little fast will save a lot of time. I'm hoping that using this ad will allow those who think of speeding to take a second to realize that getting home is more important than getting home faster.
Quick Brief 2: Choice Flooring
The goal of this brief was to create a storyboard for a 15-30 second ad showing that choosing with Choices Flooring is the right choice.
Multiple versions of the ad would be created where the choices are different, but always the right choice.
People often struggle to make long-term/difficult choices, especially when it comes to something that they will see every day. With this ad, I wanted to highlight that when using Choices flooring, those choices become easy, as shown by the contestant responses becoming more confident with each answer.
Quick Brief 3: Dog Owners Off Leash
The goal of this brief was to ensure that dog owners in Bayside comply with their responsibilities when walking their dogs in public areas.
Due to people often become confrontational when being told they are doing the wrong thing, I thought that using humor and showing the dogs being 'punished' for their human's inaction would do a better job of reaching those who love their pets but might lack a bit in their responsibilities.