For this brief, we needed to create and promote a Christmas edition for Who Give A Crap that worked with their brand voice.
For this our team decided to create Santa's number 2s and "elite" team of backup reindeer (and other animals) to help deliver WGAC toilet paper and present all around the world.
The planned social media campaign for this followed the narrative that Santa's reindeer had gone missing (on holiday, don't tell Santa) and that he now needed to find backup.
To get audiences to interact with social media posts, we had a two-competition plan: first, people could submit their own pets as possible backup options, and second, when introducing the Number 2s to the world, we had a naming challenge for one of the reindeer.
Team members: Jai Batten, Noah Benedetti, Bennett Davy and myself